创业失败与再创业意向的作用机制

近年来, 我国政府对创业支持力度不断加强, 创业活动日益活跃, 但失败率却居高不下。如何让创业者在遭遇失败后仍能保持再创业的意向是当前亟待解决的现实问题。拟综合采取横向问卷调查、纵向时间对比以及情景模拟实验的方法, 一方面探讨成就目标导向和社会比较在创业失败和创业失败学习之间的有中介的调节作用; 另一方面分析创业失败学习、创业自我效能感在创业失败和再创业意向之间的链式多重中介作用机制, 寻求由创业失败到再创业意向的不同路径, 这种探讨具有理论创新价值。依据实证研究的结论在实践中指导创业者通过上行比较, 锁定学习目标, 激发再创业意向; 通过提高自我怜悯水平, 使创业者摆脱消极情绪的困扰, 激发掌握性学习动机, 确立再创业的意向, 对于创业者具有重要指导意义。社会比较和自我怜悯的干预研究具有鲜明的中国文化特色。

The mechanism underlying entrepreneurial failure and subsequent entrepreneurial intentions

Along with the increasing support from our government, more and more new businesses are emerging, but the failure rate of these new businesses is very high. Sustaining subsequent entrepreneurial intention after encountering a failure in entrepreneurship is a realistic problem that needs to be solved urgently. A few methods including transverse survey, longitudinal comparison and scene simulation will be discussed in this project. Mediated moderation effect of achievement goal orientation and self-compassion in the relationship between the entrepreneurial failure and subsequent entrepreneurial intention will be analyzed.In addition,the multiple mediating effects of social comparison,learning from entrepreneurial failure and entrepreneurial self-efficacy in the relationship between entrepreneurial failure,and subsequent entrepreneurial intention will also be analyzed. This project has important theoretical significance according to the above design.Entrepreneurs can be guided to learn from suitable role models through upward social comparison in the practice, this help stimulate entrepreneurs to start new businesses again. Moreover, entrepreneurs can be induced to escape from negative emotion by self-compassion intervention,and increase the intention to run a company again, So the results of this project research will have critical practical significance.Social comparison and self-compassion intervention research has distinctive Chinese culture features.