The effect of the induction of involvement on psychophysical judgments

The present investigation was based on the concept of invariance, which holds that identical principles govern the judgment of stimuli arrayed on both physically and socially defined scales. Two experiments were conducted in which involvement was manipulated through the use of instructions presented in conjunction with category judgments obtained in a training session. This was followed by an anchor session. Experiment 1 employed a series of weights as stimuli, while Experiment 2 used random pattern dot slides. The experiments were similar, except for the inclusion of two additional features in the weight study. These were: (1) positive feedback, introduced as an independent variable between the judgment sessions and tested for its effect as an enhancer of involvement; and (2) two stimuli in the anchor session not part of the original stimulus series. These weights provided a test for the generality of involvement set. Among various hypotheses tested in both studies was the expectancy that the introduction of involvement associated with the formation of a judgment scale would lessen the impact of an anchor on judgment. This expectancy was based on the observed effects of involvement in social judgment contexts. Results of both experiments supported the judgment maintenance hypothesis.