Theory and Method of Social Representations |
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Authors: | Wolfgang Wagner,Gerard Duveen,Robert Farr,Sandra Jovchelovitch,Fabio Lorenzi-Cioldi,Ivana Marková ,& Diana Rose |
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Affiliation: | Johannes Kepler–Universität Linz, Austria.,;University of Cambridge, UK.,;London School of Economics and Political Science, UK.,;>London School of Economics and Political Science, UK.,;Universitéde Genèe, Switzerland.,;University of Stirling, UK.,;Sainsbury Centre for Mental Health, UK. |
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Abstract: | This paper gives an overview of social representation theory, definitions of the key terms and of the social processes leading to a representation and to social identity. Six empirical studies are presented and details of their methods and findings are given to illustrate this social psychological approach. These studies are about the ontogenesis of gender, the public sphere in Brazil, madness on British television, images of androgyny in Switzerland, individualism and democracy in post-communist Europe and metaphorical thinking about conception. The methods are ethnography, interviews, focus-groups, content analysis of media, statistical analysis of word associations, questionnaires and experiments. Finally, social representation theory is compared to theories of attitudes, schemata and social cognition. |
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