Occupational structure and proprietor preferences: Subject matter displayed by art dealers

A structural model is developed facilitating explanation of art dealer's painting preferences. It is argued that social strains in the form of divergent occupational role patterns are structured in the occupation of art dealership. Two incompatible role models for art dealers are identified: business and artistic. The relative orientation of the art dealers to the artistic or business roles is shown to be differentially associated with their painting preference-subject matter displayed. The model advanced is based upon data produced from Los Angeles art dealers, and it focuses upon bringing together a study of the occupation and a study of painting preferences in the occupation.