Forgiveness of Self and Others and Emotional Empathy

Abstract

Festinger's (1957) cognitive dissonance theory maintains that individuals enhance their opinions of decisions after they have made them. The present experiment demonstrated this postdecision dissonance enhancement effect by using a no-decision control group to test whether predecision moderation (i.e., impression management) or postdecision enhancement (i.e., dissonance reduction) occurred. Male and female subjects (N = 62) were approached in a shopping mall and asked to estimate their chances of winning a “gumball guess” lottery-type game. In clear support of cognitive dissonance theory, those giving their responses immediately after they had taken part in the gumball guess gave significantly higher estimates of winning than those asked just before they guessed or those in the control group.