MANAGERIAL VALUES: A METHODOLOGICAL STEP TOWARD A PSYCHOLINGUISTIC APPROACH

Managers from Private Enterprises and Public Services answered a questionnaire where they were asked to give the 60 concepts and 40 adjectives that are the most useful to describe and characterize their managing function. Some concepts and adjectives appear with a frequency beyond the chance level they fix the limits of a managerial subjective culture. Additional entropy measures show that concepts are more stereotyped than adjectives and that Public Services Managers are more stereotyped than Private Enterprises Managers although in both cases the entropy curves are quasi-linear meaning that the semantic space of management is economically organized.