| 旅游信息特征对旅游决策影响的实验研究 |
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| 引用本文： | 邱扶东. 旅游信息特征对旅游决策影响的实验研究[J]. 心理科学, 2007, 30(3): 716-718 |
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| 作者姓名： | 邱扶东 |
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| 作者单位： | 华东师范大学商学院旅游学系,上海,200062 |
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| 摘 要： | 本研究探讨了旅游信息特征对旅游者旅游决策的影响。研究表明，在旅游决策过程中，信息框架对旅游决策的结果，具有非常显著的影响，正面框架比负面框架，导致了更大额度的旅游消费决策；信息可信性对旅游决策的结果，也具有非常显著的影响，可信性高的信息，导致了较高额度的旅游消费选择。
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| 关 键 词： | 旅游决策 信息框架 信息可信性 |
Effects of Tourism Information Features on Tourists' Decision-making |
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| Qiu Fudong. Effects of Tourism Information Features on Tourists' Decision-making[J]. Psychological Science, 2007, 30(3): 716-718 |
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| Authors: | Qiu Fudong |
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| Affiliation: | Department of Tourism, School of Business, East China Normal University, Shanghai, 200062 |
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| Abstract: | This study investigated how tourism information features influenced tourists' decision-making.The results indicated:(1) Information frames affect the outcome of tourism decision-making significantly.Positive information frames lead to larger tourism consumption compared with the negative information frames;(2)The credibility of information also had the notable influence on tourism decision-making;the higher the credibility of information,the more tourist consumption. |
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| Keywords: | tourism decision-making information frames the credibility of information |
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