态度强度对内隐-外显态度关系的调节作用研究

本研究探讨了态度强度对个体的内隐一外显年龄态度间关系的调节作用。研究发现，随着态度强度的增强，内隐——外显态度间一致性随之增大，随着态度强度的减弱，内隐——外显态度间一致性随之减少，支持了态度强度的调节作用。这一研究为解决Fazio和Bargh关于态度自动激活效应的争论提供了新的视角。本研究支持了Fazio的观点。

The Moderator Effect of Attitude Strength on the Relationship Between Implicit Attitude and Explicit Attitude

This research argues that impli cit age attitude is more strongly relat ed to explicit attitude when the strength of attitude is strong. The re sults showed that the explicit attitude tended to be consistent with implicit at titude when attitude strength was strong, but the two scores tended to be oppose d when attitude was low. The results suggest that individuals base their judgm ents on implicit attitude, especially when they have strong attitude, one possib le reason being that they are less prone to engaging in demanding cognitive proc ess ing. This research helps to solve the argument betwe en Fazio and Bargh about the generality of automatic attitude activation and enh ance the growing support for the opinion of Fazi o et al(1986).