Factors Influencing Word-Association Responses: A Reanalysis

In a reanalysis of data previously published (Merten, 1992, 1993b), the relations between a variety of indicators of word-association tests (WATs) and personality variables, verbal intelligence, age, and self-reflected thought and speech disorders were studied. Multiple regression analyses performed with a group of 46 healthy individuals showed pyschoticism to be a strong predictor for response creativity. On the basis of the data, more stringent methodological approaches to the WAT (common and individual response condition) are suggested for personality and creativity research. A cluster analysis of WAT data from 43 schizophrenics, 15 affective psychotics, and 46 control revealed different response patterns to be related to a number of variables, such as psychopathology, verbal intelligence, and personality. Although there seemed to exist a clear relation between the dimension of conformity/nonconformity and WAT responses, this relation is far more complex than correlational analyses or group comparisons can reflect. This work is relevant to creative studies in several ways. It extends associative theory, for example, which is often used to describe creative thinking. Similarly, it clarifies how originality of thought--and its antitheses, conformity and commonness--arise and are judged while thinking. Additionally, it contrasts groups that have varying levels of creativity, including individuals with mood disorders.