The Potential Role of the Physical Environment in Fostering Creativity

ABSTRACT: Two studies investigated the role of specific interior design elements on creativity. In Study 1, a photographic structured Q sort was used to determine where participants would feel most creative and least creative. Content analysis of the photographs by independent raters scaled each setting according to size, shape, light, internal organization of objects, and characteristics of bounding surfaces. Analyses identified 5 environmental characteristics that independently predicted greater perceived creativity: (a) complexity of visual detail, (b) view of natural environment, (c) use of natural materials, (d) with fewer cool colors used, and (e) less use of manufactured or composite surface materials. In Study 2, tests of actual creative performance were administered in 2 different settings. One setting had been rated relatively high in creativity potential, and the other setting was rated relatively low in creativity potential by the original participants in Study 1. Creative performance of an independent sample was greater in the setting that had been rated higher in creativity potential by participants in Study 1.