An Empirical Assessment of the GAM Theory of Creativity

ABSTRACT: Therivel (1993, 1998, 1999a, 1999b), in a series of articles, presented the GAM theory of creativity, which postulates that creativity is a function of genetics, assistances, and misfortunes. Two studies were undertaken to determine whether empirical data support this theory. In the first study, a sample of 529 undergraduate students completed a questionnaire designed to assess their creativity and the presence of anecdotal evidence regarding the three components of Therivel's theory. Two subsamples were formed of high creative (n = 40) and low creative (n = 38) individuals, and their scores on the three components were compared. In a second study, college students who were low on creativity but either high (n = 52) or low (n = 47) on academic achievement were identified and compared to the high creative individuals of Study 1 on the three components. In general, the results present at best modest support for Therivel's theory and no difference in applicability of the theory to creativity versus achievement.