Sexual Arousal and the Polarization of Perceived Sexual Attractiveness

It was predicted that sexual arousal would lead to polarized evaluations of the sexual attractiveness and desirability of those of the opposite sex. More specifically, sexual arousal was hypothesized to enhance the perceived sexual attractiveness of medium and highly attractive target persons but to decrease the perceived sexual attractiveness of unattractive target persons. Sexually aroused and nonaroused subject's of both sexes rated the sexual attractiveness, dating desirability, and marriage desirability of low, medium, and high attractive people of the opposite sex. As expected, sexually aroused subjects rated medium and high attractive targets as more sexually attractive but low attractive targets as less sexually attractive than did nonaroused subjects. The findings were interpreted as consistent with a two process evaluative polarization hypothesis but also discussed in terms of arousal misattribution and arousal transfer hypotheses.