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The effect of negative feedback about oneself and cost of information on preferences for information about the source of this feedback
Authors:Dieter Frey
Affiliation:Universität Kiel Germany
Abstract:The present paper reports an experiment in which different amounts of negative self-discrepant information were induced and its effects on information seeking were tested. In addition, the monetary cost of the information available was manipulated. Subjects received fictitious intelligence test results that were negatively discrepant from their self-evaluation. They were then given the opportunity to choose among several articles containing information that either derogated intelligence tests (test-disparaging information) or argued for their validity (test-supporting information). The relative preference for test-disparaging over test-supporting information increased with feedback discrepancy up to a point, but then decreased as this discrepancy became more extreme. The relative preference in reading desirability for test-disparaging over test-supporting articles was also higher when the information cost money than when it did not. In addition, the difference between the desire for the two types of information was greater under cost than under no cost conditions, particularly at the extreme levels of feedback discrepancy.
Keywords:Requests for reprints should be sent to: Dr. Dieter Frey   University of Kiel   Institut für Psychologie   23 Kiel   Federal Republic of Germany.
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