Effects of modeling and topic stimulus on self-referent touching

Self-touching is defined as self-directed touches, e.g., scratching or rubbing, that have no apparent conscious motivation. Earlier research on self-touching focused on internal processes associated with self-touching, e.g., mental conflict, while more recent research has considered external motivators, such as an auditory or visual presentation of a provocative stimulus, e.g., leeches. Here, 110 undergraduate psychology students (68 women, 42 men; M age = 18.7 yr., SD = 1.0) were shown a video about chiggers to replicate previous findings, while simultaneously studying the social influence of self-touching modeled by the presenter. A significant interaction was found as modeled self-touching significantly increased participants' self-touching when they were also attending to the video about chiggers. The results are discussed in terms of potential processes underlying this behavior and directions for research.