ArtWare: Macintosh multimedia software for aesthetics research

This paper describes ArtWare, a HyperCard stack for the Apple Macintosh that allows researchers to configure and run simple experiments in visual aesthetics. ArtWare allows researchers to (1) choose paintings or other works of art from commercially available laser discs to use as stimuli, (2) create and edit sets of semantic differential response scales, and (3) create an experiment stack that randomizes the presentation of stimuli and scales as well as collects data from subjects. In addition, the paper discusses revisions planned for the current software to broaden its utility to areas beyond visual aesthetics.