The power in your hand: gender differences in bodily feedback from making a fist

Men and women differ in the meaning they attribute to physical coercion and bodily force. Men associate bodily force with gaining power, whereas women associate bodily force with expressing loss of power. It is hypothesized that because of these associations, performing bodily forceful behavior feeds back on appraisals of one's power and that bodily feedback effects will mirror the gender differences in associations. Supporting these hypotheses, it was found that unobtrusively inducing behavior related to bodily force (making a fist) activated the concept of power in a Stroop task for both genders but that it increased hope for power and positive judgments of an assertively acting target for men, whereas it decreased hope for power and led to negative judgments of an assertively acting target for women.