J scale models for preference behavior

Three models for preference behavior are developed within the framework of Coombs' theory of data, an absolute difference model, a ratio model, and a two-stage model. Each of these models describes a mechanism by which unilateral preferences may be determined on a unidimensionalJ scale. Differential implications of the models for response latencies are derived, and some early data employing an application of the unfolding technique are presented in support of the two-stage model.Based upon portions of the author's doctoral dissertation, University of Michigan, 1962. This research was supported in part by NSF Grant No. G5820 to Professor C. H. Coombs. The writer also wishes to thank Professor William Hays, who served as committee chairman and offered considerable support and assistance.