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The Role of the Dominant Social Paradigm in the Quality of Life/Environmental Interface
Authors:William E Kilbourne
Institution:(1) Department of Marketing, College of Business and Behavioral Science, Clemson University, Clemson, SC 29634-1325, USA
Abstract:In this examination of the relationship between quality of life and the environment, it is argued that a broad framework within which the relationship can be established is required. The framework used is that of the dominant social paradigm (Pirages & Ehrlich, 1974) that contains political, economic, and technological institutions. It is these institutions that determine both the quality of life and environmental constructs within any society. The paper integrates these three areas in a single model that hypothesizes a particular relationship between the dominant social paradigm, the environment, and quality of life.
Keywords:quality of life  dominant social paradigm  environment
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