| Abstract: | Participants were provided with a group impression prior to receiving behavioral information pertaining to a group member. The group impression conveyed a below average level of intelligence or an above average level of intelligence. In addition, the distribution of intelligence scores within the group was unimodal in one condition and bimodal in another condition. The behavioral information pertaining to the individual group member was predominantly intelligent or predominantly unintelligent, thereby affording the on‐line formation of an intelligent or unintelligent personal impression regarding the group member. After receiving the behavioral information, participants recalled the behaviors and rated the group member along the intelligence dimension. Recall and judgment data revealed that the group impression functioned as the dominant expectancy that influenced processing of the behavioral information. Moreover, the effect of the group expectancy was substantially greater in the unimodal condition than in the bimodal condition. Presence of a group impression appears to reduce the tendency for participants to derive a personal impression on‐line, and reduce the tendency for participants to rely on a derived personal expectancy when encoding behaviors performed by a group member. Potential moderators of this effect are discussed. Copyright © 2005 John Wiley & Sons, Ltd. |
