Career metaphors and their application in theory and counseling practice

This article, first given as an address to the January 2002 National Consultation on Career Development, Ottawa, Ontario, draws attention to the inevitability of metaphor in human thought, discourse, and theory, including that concerning careers. The article (a) explores the benefits and the dangers of metaphorical thinking and advocates the use of “multiple metaphor” as a means of understanding careers; (b) looks particularly at metaphors in the context of new, more flexible careers; (c) introduces 10 archetypal career metaphors; and (d) considers how career counseling practice can be assisted through the facilitation of metaphorical thinking.