Abstract: | Recent research suggests that children's understanding of self‐presentational behaviour—behaviour designed to shape social evaluation—is a function of both cognitive and motivational variables. Furthermore, the motivational factors involved are likely to reflect individual differences in the salience of concerns about social evaluation. The present research represents a first effort to determine whether measures of such differences are indeed associated with the understanding of self‐presentational behaviour. In a first experiment, a teacher rating measure of self‐monitoring was found to be positively associated with the understanding of self‐presentational motives. In a second experiment, a more narrowly specified self‐report measure of public self‐consciousness was found to have a similar association with the understanding of self‐presentation, with no such association found for private self‐consciousness. These preliminary results make it clear that our formulations of development in social cognition must indeed include a consideration of individual differences in motivational orientations. Copyright © 2002 John Wiley & Sons, Ltd. |