| 西方有关择偶启事的研究和论争 |
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| 引用本文： | 乐国安,张彦彦,陈浩. 西方有关择偶启事的研究和论争[J]. 心理科学进展, 2005, 13(2): 248-256. DOI: |
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| 作者姓名： | 乐国安 张彦彦 陈浩 |
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| 作者单位： | 南开大学社会心理学系，天津 300071 |
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| 摘 要： | 文章梳理了自20世纪70年代至本世纪初，西方以择偶启事为研究蓝本的择偶标准与择偶策略研究，展示了西方研究者运用进化心理学理论、社会学习理论与社会交换理论，对一般异性恋择偶，择偶启事回复率、初婚和再婚人士择偶，同性恋、异性恋、双性恋择偶间比较，以及网络启事择偶几方面的研究历程；预测了未来择偶启事研究的趋势应是几种理论间观点的相互借鉴与整合
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| 关 键 词： | 择偶启事 进化心理学理论 社会学习理论 社会交换理论 |
| 收稿时间： | 2004-10-12 |
| 修稿时间： | 2004-10-12 |
Studies and Disputes on Personal Advertisements in the West |
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| Yue Guoan,ZHANG Yanyan,Chen Hao. Studies and Disputes on Personal Advertisements in the West[J]. Advances In Psychological Science, 2005, 13(2): 248-256. DOI: |
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| Authors: | Yue Guoan ZHANG Yanyan Chen Hao |
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| Affiliation: | Department of Social Psychology, Nankai University, Tianjin 300071, China |
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| Abstract: | The paper reviews the studies and disputes concerning mate selection criteria and strategies based on personal advertisements(ads) in the west since 1970’s up to date, of which theoretic perspectives contain evolutionary psychology, social learning and social exchange theories. And the emphasis and methods of the studies vary with time from traditional heterosexual mate selection to personal ads’ response rate, primary vs secondary mate marketing, heterosexual vs heterosexual vs bisexual and internet personal ads etc. Then the paper predicts the trend of the studies concerning mate selection based on personal ads should be theoretic assimilation and conformity one another in the future |
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| Keywords: | personal advertisement evolutionary psychology social learning theory social exchange theory. |
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