Binge drinking among young adults in Israel: application of the theory of planned behavior

Binge drinking is common among young people, and is an area of concern in many countries worldwide. Israel has seen a steady increase in binge drinking behaviors in recent years among youth and young adults. Using the Theory of Planned Behavior (TPB) as a guiding theoretical framework, this study examines whether attitudes, subjective norms, perceived behavioral control and intention to engage in binge drinking are correlated with individual participation in binge drinking among young adults aged 18–35 in Israel. Participants (n = 213) completed a cross-sectional survey that included measures of the TPB and binge drinking. Correlations between the TPB variables were conducted and multiple and logistic regression models were calculated to predict binge drinking intention and behavior. Findings show that 38% of the sample reported engaging in binge drinking activities in the past 30 days, and that TPB variables significantly predicted both intent to engage in binge drinking and the behavior itself (explaining 68 and 45% of the variance, respectively). These findings enable us to better understand some of the motivations young people may have for engaging in binge drinking. Results and implications for future education and prevention efforts, research and policy are therefore discussed within a social context.