Perceived reasons for the negative impact of cyberbullying and traditional bullying

We investigated what perceived reasons may be involved in the negative feelings that a victim of bullying may have, and how these relate to four forms of bullying (direct traditional bullying, indirect traditional bullying, cyberbullying public forms, and cyberbullying private forms). In Study 1, nineteen Swedish pupils participated in focus groups to elicit a range of perceived reasons for negative emotional experiences when bullied, yielding reasons of Publicity, Threat, Lack of effective coping strategies, Lack of social support, Persistence, No escape and Anonymity. In Study 2 we investigated how relevant these seven reasons were for the four types of bullying, with 499 Swedish pupils aged 12–16 years. Reasons differed by age, gender, and type of bullying. Findings are discussed in relation to coping and support strategies for different types of bullying.