Wishes, Motives, Goals, and Personal Memories: Relations of Measures of Human Motivation

ABSTRACT The purpose of this study was to compare measures of explicit and implicit motives. One hundred and one participants completed six measures of motivation, including Thematic Apperceptive stories, autobiographical memories, three wishes, personal striving lists, the Personality Research Form, and self-ratings. Stories, memories, wishes, and strivings were content-analyzed using Winter's (1989) system. Although overall correlations did emerge among explicit measures within the same motive, there were numerous correlations among methodologically similar measures of different motives. In general, explicit measures did not correlate with thematic measures of the same motives. Although correlations among measures were similar for men and women, explicit measures of power converged with thematic measures of power only for men. Exploratory factor analysis identified three factors: explicit achievement, explicit affiliation, and power. Implicit achievement motivation loaded negatively on the affiliation factor. Implications for research on implicit and self-attributed motivation are discussed.