The impact of the social context on resistance to persuasion: Effortful versus effortless responses to counter-attitudinal information |
| |
Authors: | Lindsey Clark Levitan Penny S. Visser |
| |
Affiliation: | University of Chicago, Department of Psychology, 5848 S. University Avenue, Chicago, IL 60637, USA |
| |
Abstract: | Past research has demonstrated that the presence of attitudinal diversity within a person’s social network increases his or her openness to attitude change. The current research explores whether this increased openness to attitude change is the result of relatively thoughtful or nonthoughtful processes. A nationally representative sample of US adults was exposed to a counter-attitudinal persuasive message that contained either strong or weak arguments. Attitudinal diversity within participants’ social networks was associated with greater argument quality differentiation: people embedded in networks that included a variety of views were more likely than those in attitudinally homogenous networks to carefully scrutinize attitude-relevant information, modifying their attitudes in response to strong but not weak arguments. |
| |
Keywords: | Attitudes Social context Social network |
本文献已被 ScienceDirect 等数据库收录! |