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The effect of gender stereotype activation on challenge and threat motivational states
Authors:S Brooke Vick  Mark D Seery  Max Weisbuch
Institution:a Department of Psychology, Whitman College, 345 Boyer Avenue, Walla Walla, WA 99362, USA
b Department of Psychology, University at Buffalo, The State University of New York, Park Hall, Buffalo, NY 14260-4110, USA
c Department of Psychology, University of California, Santa Barbara, Santa Barbara, CA 93106, USA
d Department of Psychology, Tufts University, 490 Boston Avenue, Medford, MA 02155, USA
Abstract:The effect of gender stereotype activation on challenge/threat motivational states was examined. Male and female participants completed a difficult math test described as either gender-biased or gender-fair, while continuous cardiovascular data were recorded. During the math test, women in the gender-biased condition exhibited a threatened motivational state, whereas women in the gender-fair condition exhibited challenge. The cardiovascular pattern of data was reversed for men, with men exhibiting challenge when a gender bias was implied, but threat when it was not. Motivational implications of stereotype threat and psychophysiological measurement are discussed.
Keywords:Challenge and threat  Stereotype threat  Gender stereotypes  Cardiovascular reactivity  Motivational states
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