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Taking a closer look: On the operation of nonconscious impression formation |
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| Authors: | Mc Culloch Kathleen C Ferguson Melissa J Kawada Christie C K Bargh John A |
| Affiliation: | a Department of Psychology, University of Florida, P. O. Box 112250, Gainesville, FL 32611-2250, USA b Department of Psychology, Cornell University, 211 Uris Hall, Ithaca, NY 14853, USA c Department of Psychology, New York University, 6 Washington Place, New York, NY 10003, USA d Department of Psychology, Yale University, P. O. Box 208205, New Haven, CT 06520-8205, USA |
| Abstract: | In this article, we analyzed the information processing that underlies nonconscious impression formation. In the first experiment, the nonconscious activation of the impression formation goal led to a faster analysis of the trait implications of behaviors, compared with a control group. In Experiment 2, participants who were nonconsciously primed with an impression formation goal were more likely than those in a control condition to form associations in memory between behaviors and implied traits. In Experiment 3, nonconsciously primed participants were more sensitive than those in a control condition to whether inconsistent trait information was relevant or irrelevant to the actor’s disposition. Moreover, in Experiments 2 and 3, those with a nonconscious goal showed just as much evidence of impression formation as those who were consciously and intentionally trying to form an impression. Implications for nonconscious goal-pursuit and impression formation are discussed. |
| Keywords: | Nonconscious goal-pursuit Automaticity Impression formation Person perception Spontaneous trait inference |
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