| Abstract: | An experiment is reported that examined the independent effects of television content (violence) and television formal features (action level) on children's attention to programs and their postviewing social behavior. Pairs of preschool boys participated in two experimental sessions in which they saw animated and live television programs that varied in violent content (high or low) and formal features (high or low action level). They then played with toys that contained cues for either aggressive or prosocial interaction. Rapid character action facilitated visual attention to the programs; violent tv content did not facilitate attention. On measures of social behavior, strong effects of toy cues were found independently of television treatment effects. Aggressive toys produced aggressive behavior, and prosocial toys produced prosocial behavior; these patterns included some nonspecific, generalized influences in addition to direct demands of the play materials. Violent tv content led to changes in subjects' style of interaction and was also associated with increases in some prosocial behaviors. Television action level had no systematic effects on subjects' behavior. Results are discussed within the theoretical frameworks of observational learning and general arousal. Implications for children's television programming are also discussed. |
