Strategies of Visual Argumentation in Slideshow Presentations: The Role of the Visuals in an Al Gore Presentation on Climate Change |
| |
| Authors: | Jens E Kjeldsen |
| |
| Institution: | 1. Department of Information Science and Media Studies, University of Bergen, Fosswinckelsgate 6, Postbox 7802, 5020, Bergen, Norway
|
| |
| Abstract: | The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning. |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
|
