The computer as experimenter in social psychological research |
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| Authors: | David J. Stang Edward J. O’Connell |
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| Affiliation: | 1. Psychology Department, Queens College, CUNY, 11367, Flushing, N.Y.
2. Syracuse University, 13210, Syracuse, New York
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| Abstract: | The effects of familiarity and exposure paradigm on evaluative meaning were investigated in four experiments involving 161 Ss. A DEC PDP-10 computer linked to a VB10-C display screen for 1/0 assigned Ss to condition, presented instructions, tested Ss’ understanding of the instructions, generated and displayed stimuli in various frequencies, and obtained evaluative ratings of the stimuli. Problems encountered, Ss’ reactions, and current and possible use of the computer in social psychological research are discussed. |
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