When beauty isn't talent: The influence of physical attractiveness,attitudes toward women,and competence on impression formation

The present study investigated the effect of attitudes toward women, physical attractiveness, and competence on impression formation of women. Male and female undergraduates read a competent or incompetent essay allegedly written by a physically attractive or unattractive female and responded to questions about the essay and its writer. Subjects were classified as traditionals, moderates, or liberals on the basis of their scores on the Attitudes Toward Women Scale. Female subjects' impressions were affected by the competence of the stimulus person and by their sex-role attitudes, but were not influenced by the physical attractiveness of the writer. Males, however, were influenced by all three variables. Evidence was found for a reversal of the physical attractiveness stereotype for liberal males with reference to incompetent women. The implications of these findings for physical attractiveness research are discussed.The authors wish to express their appreciation to Walter Stephan, Judith Langlois, Janet Spence, and Richard Archer for their helpful comments on an earlier draft of this article. Thanks are also due to Richard Roberson for assistance in data collection.