The role of gender and gender role similarity in readers' identification with story characters

This study tested the hypothesis that adult readers would identify with story characters who display a similar gender role orientation. Male and female readers rated their identification with male and female characters who acted in either a masculine or feminine manner in short story vignettes. The primary finding was an interaction between gender role of reader and gender role behavior of character: as predicted, androgynous and undifferentiated readers identified equally with both masculine and feminine characters, masculine readers identified more strongly with masculine characters than feminine characters, and feminine readers identified more strongly with feminine characters than masculine characters. Further, androgynous readers identified somewhat more strongly with both types of characters than undifferentiated readers. However, the predicted effect of gender similarity between reader and character did not exert a strong influence on the identification process. In addition, feminine subjects reported greater identification across all four stories than masculine and undifferentiated subjects. Finally, of three questionnaire measures of empathy tested, only Davis's (1983) Interpersonal Reactivity Index (Empathic Concern subscale) significantly predicted general level of identification; as expected, these scores were significantly correlated with femininity gender role scores.