论传媒伦理的界定

要科学地界定传媒伦理，首先，不能偏离伦理“致至善”的本性；其次，须从元伦理学、规范伦理学及应用伦理学三个层面深入考察传媒伦理的理论进路。本文认为，传媒伦理首先是对人们媒介行为中善恶选择的系统性探究，它系统地研究道德善的媒体当如何履职、媒体是否符合它的应当以及媒介从业人员在其媒介行为中对善与恶，正当与不正当的认识与抉择等问题；其次，与人们实际生活相关的是，传媒伦理也试图界定那些构成价值与生活规范的，被作为个体、群体或文化共同体的人们所共同认可的原则性的内容。

On Defining Media Ethics

For defining media ethics advisably,we should firstly not to departure from the essentiality of ethics, hieh we take as devoting itself to ultimate good. And then, we also should review the theoretical approach of media ethics from the three dimensions of meta - ethics, normative ethics and applied ethics. In the thesis, the writer takes the point that media ethics firstly concerns the choices, which involve good and bad taken by those who work for mass media. It studies systematically how morally good media operates,nd whether its operation meets what it ought to be. It also study the problems as how those, who work for mass media, think of their actions concern good and bad, right and wrong, as well as how they make decision. Secondly, as involve our practical life, media ethics also tries to define the principled contents which construct our value and criterion, and are received consistently by individual, group or those within one euhure community.