Differences among medical,business, and engineering students in the intensity and direction of their affective responses to occupational concepts

A semantic differential was used to measure the affective responses of vocationally committed male students in medicine, business, and engineering to occupational concepts representing the fields of medicine, business, engineering, the clergy, and law enforcement. A factor analysis of the data indicated that the students responded to the concepts with the Evaluative, Activity, and Potency dimensions of affective meaning. It was found that the groups differed significantly in the intensity and direction of their affective responses to the occupational concepts on the Evaluative and Activity dimensions. An examination of the nature of the group differences indicated that they held different affective meanings for their respective vocational choices, and for other occupational concepts as well. The medical students responded to medicine as good, potent, and active; the business students to business as bad, potent, and active, and the engineering students to engineering as good, weak, and active. The possible relationship of affective meaning to vocational behavior was discussed.