A theory of careers encounters sex: Reply to Holland (1976)

This paper is the third in a series beginning with a report (by the authors) of research on the application of Holland's theory of careers to women and men. Holland's response, “The Virtues of the SDS …” is considered, in particular, research he cites on the effect of the Self-Directed Search (SDS) on counselees and his advocacy of raw score reports of personality patterns. The widely divergent career options suggested to men and women by SDS raw scores are noted and misunderstandings concerning the implications of Holland's assessment procedures for his theory are discussed. Holland's defense of raw score reports of personality characteristics is found wanting, especially in light of the support provided for his theory by normed scores.