Strong Vocational Interest Blank basic interest clusters and occupational satisfaction

A Q-factor analytic technique applied to the Strong Vocational Interest Blank (SVIB) basic interest scales of 156 males yielded three bipolar factors described as conceptual (applied vs theoretical thinking); interpersonal (people vs things); and volitional (autonomy vs structure). From these results the investigators constructed a model for categorizing occupations into corresponding vocational areas: managerial vs academic, social vs physical sciences, and professional vs technical. Each individual's primary interest area and occupational status relative to the six corresponding areas was then determined. The degree of fit between interests and job categorization related significantly to ratings of job satisfaction (p < .001). Those findings are complementary to Holland's notion that interests are expressions of psychological needs and to Lofquist and Dawis' perception of interests and jobs as needs and need reinforcers.