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Need for uniqueness,self-schemas,and thought as moderators of the false-consensus effect
Authors:Michael H Kernis
Institution:University of Oregon USA
Abstract:L. Ross and his colleagues (L. Ross, D. Greene, & P. House, 1977, Journal of Experimental Social Psychology, 32, 880–892) have demonstrated the tendency for people to expect peer similarity in behavior, termed the “false-consensus” bias. The present study was concerned with factors that might affect the generality of this bias. Specifically, we looked at the impact of level of need for uniqueness (C. R. Snyder & H. L. Fromkin, 1977, Journal of Abnormal Psychology, 5, 518–527), existence of a self-schema (H. Markus, 1977, Journal of Personality and Social Psychology, 35, 63–78), and thought on expectations of peer similarity. It was predicted that thought would polarize the estimates of high and low N Uniq individuals in opposite directions, but only when the individual possessed a self-schema along the relevant behavioral dimension. The results for behaviors reflecting independence supported this prediction. Discussion centered around limits of the false-consensus bias, along with consideration of the complexities involved in the link between availability factors and interpersonal judgments.
Keywords:Requests for reprints should be sent to Michael Kernis  who is now at the Department of Psychology  University of Texas at Arlington  Arlington  Texas 76019  
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