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The recall and use of belief statements as bases for judgments: Some determinants and implications
Authors:Robert S Wyer  Jon Hartwick
Institution:University of Illinois at Urbana-Champaign USA;McGill University Canada
Abstract:When people are asked to report their beliefs in a (target) statement, they may search memory for other, “informational” propositions that bear on its validity, and may use their beliefs in these propositions as bases for their judgments. Several factors were hypothesized to affect the particular propositions that subjects are likely to recall under such conditions. Subjects first familiarized themselves with a list of informational and target propositions. Then, they reported either their beliefs in these propositions or their attitudes toward them. In a second session 1 week later, they recalled as many of the propositions as they could. Both informational and target statements were better recalled when the informational propositions were unlikely to be true. In addition, the target statements were better recalled when the informational propositions associated with them had unclear implications for their validity. Recall of one proposition was more likely to cue the recall of the other when subjects had previously reported belief in the target proposition (rather than attitudes toward it). However, it was more likely to occur when subjects had reported attitudes toward the informational proposition (rather than beliefs in it). The effects of these variables were interpreted in terms of their mediating influence on the strength of association between the informational proposition and both (a) the target proposition and (b) contextual and environmental cues in the situation where target beliefs are reported.
Keywords:Requests for reprints should be sent to Robert S  Wyer  Jr    Department of Psychology  University of Illinois  603 E  Daniel  Champaign  IL 61820  
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