Misattribution of arousal and attraction: Effects of salience of explanations for arousal

Based on previous research demonstrating that salience of a plausible cause increases the likelihood of causal attribution (S. E. Taylor & S. T. Fiske, in J. Berkowitz (Ed.), Advances in Experimental Social Psychology (Vol. 11), New York: Academic Press, 1978) it was predicted that salience of plausible causes of arousal would affect romantic attraction. Male subjects were differentially aroused by running in place. Aroused subjects were particularly likely to be attracted to an attractive female confederate if they expected to meet her (high salience of confederate) and if cues associated with the running in place were minimized (low salience of exercise). Though results are consistent with a misatribution of arousal hypothesis, it is suggested that emotion schemata are a potentially more useful explanation.