Halo effects from agency behaviors and communion behaviors depend on social context: Why technicians benefit more from showing tidiness than nurses do

We investigate halo effects from agency behaviors and communion behaviors in different social contexts. According to the salient dimension model, attributes elicit halo effects on the ratings of other, unrelated attributes when they are relevant in a situation. Given that communion behaviors are more relevant in social and care‐related jobs, they should elicit stronger halo effects than agency behaviors in this context. In the context of scientific and technical jobs, this difference should be weakened or even reversed. Three experiments support the predicted interaction of context and behavior on halo effects. This interaction was stronger for negative than for positive behaviors. These results have implications for understanding the basic processes of halo effects as well as their real‐world effects in job‐related contexts.