(1) Department of Communication Studies, University of Kansas, Bailey Hall, Room 102, 1440 Jayhawk Blvd., Lawrence, KS 66045, USA
Abstract:
Shame appeals may be both relevant to and make possible argumentation with reluctant addressees. I propose a normative pragmatic
model of practical reasoning involved in shame appeals and show that its explanatory power exceeds that of a more traditional
account of an underlying practical inference structure. I also illustrate that analyzing the formal propriety of shame appeals
offers a more complete explanation of their normative pragmatic force than an application of rules for dialogue types.