Differences Between Minority,Majority, and Unanimous Group Members in the Communication of Information

This article integrates research on minority influence and information sampling in groups. The traditional information‐sampling paradigm implies that the discussion bias for common over unique information affects all types of groups universally. We proposed an alternative in which information sampling depends on the composition of opinions. We proposed that groups with a minority opinion may focus more on unique information and that a minority opinion may lead majority members to consider more preference‐inconsistent information. In a study that tested how minority, majority, and unanimous group members differ in their discussion of information, results lent no support for the alternative conception of information sampling. However, when the minority prevailed, minority members repeated significantly more common information than when the majority prevailed.