An imprecise goal programming approach for modeling design team's preferences in quality function deployment planning process

The Quality Function Deployment (QFD) is an approach that facilitates designing product by analyzing and projecting the Customer's Needs (CNs) in the Engineering Characteristics (ECs) of a product. The aim of QFD planning process is to determine the target levels for ECs of a product that achieve high level of overall customers' satisfaction. However, integrating design team's preferences in this preliminary stage of product design could make the design more realistic and could also avoid unfeasibility in posterior phases of the product development processes. Moreover, this process is performed within an imprecise environment, and more than one factor must be taken into account in determining targets levels of ECs; especially, the limited resources and increased market competition. This paper presents an imprecise goal programming approach to determine the best aspiration levels of ECs in QFD planning process. Based on benchmarking data of ECs, the concept of satisfaction functions will be utilized to integrate explicitly the design team's preferences and incorporate the competitive analysis of target market into the modelling and solution processes. In addition, the relationships linking CNs and ECs and the ECs to each other are integrated by functional relationships. The proposed approach will be illustrated through an example of product development of an emulsification dynamite packing machine. Copyright © 2011 John Wiley & Sons, Ltd.