Encoding and memory for verbal and pictorial stimuli

Memory for visually presented verbal and pictorial material was compared using stimuli chosen to minimize non-essential differences between the two types of material. Experiment I required retention of a short list; verbal and pictorial stimuli were remembered equally well. Experiment II required recall of single items after 30 s of backwards counting; recall was much superior for pictorial stimuli. The type of task appeared to affect encoding, with verbal encoding reported to be predominant in Experiment I and visual encoding, or imagery, common in Experiment II.