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The Effect of Social Context on Gender Self-Concept
Authors:Smith  Cynthia J.  Noll  Jane A.  Bryant  Judith Becker
Abstract:In this study we re-examine the role of genderwithin the self-concept and challenge the assumptionthat our gender self-concept is static and consistentacross contexts. We used the Bem Sex Role Inventory (BSRI) to measure masculinity and femininityacross six contexts. These six contexts were interactingwith same sex friends, interacting with other sexfriends, interacting at home, work, and school, and interacting in a social context where one doesnot know many people. Two hundred twenty-three femalesand 52 males from a large public university in theSoutheast participated in the study. A majority of the participants (76%) were Caucasian with 10%being Hispanic, 4% Asian, and 4% African American.Multivariate analyses of variance provided strongevidence for differences across contexts for both males and females. The results indicated that we aredynamic beings and those characteristics associated withgender are dynamic as well.
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