行为金融学与心理学

由于理性经济人假设与实际的偏差，经典现代金融学遇到了一些被称为“未解之谜”的现实问题。行为金融学是从人们的实际决策行为出发来研究和解释金融市场的相关问题。因此，心理学的研究成果就成为行为金融学研究必不可少的基础。与投资者信念、偏好以及决策相关的情感心理学、认知心理学和社会心理学的研究成果在行为金融学各领域得到了广泛的应用。金融学与心理学两个领域的密切合作将推动行为金融学的进一步发展。

Behavioral Finance and Psychology

Since the human decision behavior are far from the ‘rational’, there are many puzzles can’t be fully explained by the classical modern financial theory which based on rational economists hypothesis. Behavioral finance try to explain financial market by the model which based on human’s real decision behavior. The psychology research thereby becomes one of the foundations of behavioral finance. The achievements of emotion psychology, cognitive psychology and social psychology study, which related to investor’s belief, preferences and decision, have been widely used in behavioral finance research. The further cooperation of two fields, finance and psychology, will promote the academic development of behavioral finance.