Occupation,Competence, and Role Overload as Evaluation Determinants of Successful Women1

In order to determine what variables contribute to or detract from the inter- personal attraction of a successful career woman, 80 male and 80 female introductory psychology students at a large western state university viewed one of eight different videotapes of a female stimulus person discussing aspects of her career and homelife. Two levels of occupation (traditional vs. nontraditional), two levels of competcnce (high vs. low), and two levels of role overload (high vs. low) were factorially varied for each videotape. The Attitudes toward Women Scale (AWS) was used as a covariate, thereby equalizing attitudes between the sexes. A multivariate analysis of covariance was performed on the data. Results indicated that all main effects-competence, role overload, occupation, and sex of subjects-were significant. Also significant was a sex of subject by occupation interaction and two three-way interactions. These results were discussed in the context of how they increase our understanding of college students' perceptions of successful career women.