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意识锚定加工对潜在锚定加工的影响
引用本文:李斌,徐富明,马红宇,王伟,黄宝珍,王岚.意识锚定加工对潜在锚定加工的影响[J].应用心理学,2011,17(2):169-176.
作者姓名:李斌  徐富明  马红宇  王伟  黄宝珍  王岚
作者单位:华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室,武汉,430079
摘    要:潜在锚定效应是指阈限下的启动锚定数字导致的锚定效应现象。本研究通过2个实验探讨了意识锚定加工对潜在锚定加工的影响。实验一考察了意识层面的外在锚对潜在锚定效应产生的影响,实验二则进一步探讨了意识层面的自发锚对潜在锚定效应的影响。实验一发现,在不存在外在锚时高锚与低锚的估计有显著性差异;实验二发现,在不存在自发锚时高锚与低锚的估计有显著性差异。研究结果表明,外在锚定加工和自发锚定加工的效应都强于潜在锚定加工。

关 键 词:锚定效应  潜在锚  外在锚  自发锚

A Study on Subliminal Anchoring Effects and Anchoring Effects in Consciousness
LI Bin , XU Fu-ming , MA Hong-yu , WANG Wei , HUANG Bao-zhen , WANG Lan.A Study on Subliminal Anchoring Effects and Anchoring Effects in Consciousness[J].Chinese JOurnal of Applied Psychology,2011,17(2):169-176.
Authors:LI Bin  XU Fu-ming  MA Hong-yu  WANG Wei  HUANG Bao-zhen  WANG Lan
Institution:LI Bin XU Fu-ming MA Hong-yu WANG Wei HUANG Bao-zhen WANG Lan (School of Psychology,Central China Normal University and Hubei Human Development and Mental Health Key Laboratory,Wuhan 430079,China)
Abstract:The subliminal anchoring effect refers to a phenomenon that even if the anchor values are presented subliminally,they could still make the anchoring effects occur. The goal of this study is to find out the subliminal anchoring effects influenced by the outside anchors (Experiment 1) and self-generated anchors (Experiment 2) . The results in Experiment 1 showed that without the outside anchor, the participants' estimation was higher in the high subliminal anchor condition than in the low subliminal anchor co...
Keywords:anchoring effects  subliminal anchor  outside anchor  self-generated anchor  
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