Retrieval of names in face and object naming in an interference study

Two experiments using the interference paradigm are reported. In the first experiment, the participants spoke aloud the names of celebrities and the names of objects when presented with pictures while hearing distractors. In the case of proper names, we replicated the data obtained by Izaute and Bonin (2001) using the interference paradigm with a proper name written naming task. In the case of common names, the results replicated those obtained by Shriefers, Meyer, and Levelt (1990). In the second experiment, the participants produced the names of celebrities when presented with their faces while hearing distractors that were either proper names associated with the celebrities (associate condition), that belonged to a different professional category (different condition), or that corresponded to the proper names of the celebrities (identical condition). For negative SOAs, "associate" distractors were found to increase latencies compared to the "different category" condition. The implications of the findings for proper name retrieval are briefly discussed.